Senior Advisor, Digital Marketing | Manager, Digital Strategy (Finance)
We are seeking a strategic and results-driven Digital Marketing Manager to lead our digital strategy and execution efforts. This highly visible role is focused on web strategy, demand generation, lead acquisition, and multi-channel marketing campaigns that drive engagement, conversion, and brand visibility.
You will manage a team of three digital marketers and collaborate closely with integrated marketing, content, design, and development teams. The ideal candidate has a strong B2B marketing background, deep experience in digital campaign execution, and a passion for optimizing the digital buyer journey.
This role reports to the Director, Digital Strategy and is hybrid, with two days a week in either our headquarters in Jersey City, NJ, or our Boston, MA office.
Team Leadership & Strategy
- Lead, mentor, and develop a team of three digital marketers, fostering growth and performance
- Own the digital campaign roadmap and prioritize initiatives aligned to business goals, audience needs, and performance data
- Develop and implement integrated digital strategies that drive qualified leads and support pipeline growth across the buyer journey
- Collaborate with key stakeholders to align resources, timelines, and deliverables across teams
Web Experience & Optimization
- Oversee website optimization and own web strategy to improve engagement and conversions, with a focus on UX, conversion rate optimization, content structure, and technical SEO
- Partner with content, design, and development teams to deliver high-performing landing pages, campaign experiences, and personalized journeys
- Leverage site analytics to inform improvements to navigation, content performance, and lead funnel conversion paths
Campaign Management & Demand Generation
- Plan and execute multi-channel digital marketing campaigns (e.g., paid media, SEO, email, social) that build brand awareness and drives lead generation and sales pipeline growth
- Align campaigns with audience personas, buying stages, and product positioning for maximum impact
- Use marketing automation platforms to improve targeting, nurturing workflows, and campaign performance
- Manage external agencies, vendors, and freelancers as needed
Performance Analysis & Reporting
- Analyze campaign and website performance using analytics tools like Google Analytics and Salesforce to report on ROI, conversion metrics, and pipeline impact, as well as to inform strategy and ongoing improvements
- Collaborate with the analytics team to deliver insights to marketing leadership
- Test and iterate messaging, creative, and digital tactics based on real-time user behavior and performance data
Cross-functional Collaboration & Innovation
- Partner across integrated marketing, content, product, and design teams to ensure digital efforts are aligned and integrated
- Stay informed of digital marketing trends and tools and bring forward innovative ideas to evolve our digital presence
- Bachelor's degree in marketing, communications, or a related field-or equivalent experience
- 7+ years of experience in digital marketing, with at least 2 years of people management experience
- Proven experience developing and executing multi-channel digital campaigns in a B2B environment-experience in software or high-tech industries is a plus
- Hands-on experience with CMS platforms (preferably Optimizely), SEO tools (BrightEdge, SEMrush, SiteImprove), Google Analytics, and paid media platforms (e.g., Google Ads)
- Demonstrated ability to lead and inspire a team, foster collaboration, and drive results through others
- Strong project management and prioritization skills in a fast-paced environment, with exceptional attention to detail
- Exceptional communication, interpersonal, and stakeholder management skills
- Ability to travel up to 10% for in-person marketing meetings or events
- Innovative and creative thinker: pioneer who embraces bold ideas
- Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
- "Let's go" attitude: optimist, contagious enthusiast, sees the upside
- Accountability matters: drives for results as coach and team player; bias to outcomes
- Exhibits aptitude: always learning and growing; constantly attempts new experiences
- Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
- Grit: passionate, self-directed and motivated; demonstrates endurance
#LI-EA
#LI-Hybrid
About Us
For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.
At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.
For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work® Certification, we've been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World's Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.
We're 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.
Verisk Businesses
Underwriting Solutions - provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision
Claims Solutions - supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences
Property Estimating Solutions - offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient
Extreme Event Solutions - provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.
Specialty Business Solutions - provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance
Marketing Solutions - delivers data and insights to improve the reach, timing,relevance, and compliance of every consumer engagement
Life Insurance Solutions - offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.
Verisk Maplecroft - provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger
Verisk Analytics is an equal opportunity employer.
All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk's minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.
https://www.verisk.com/company/careers/
Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
