Brand Director, Bruce Hardwood (Marketing)
Brand Director, Bruce Hardwood
BENEFITS: Medical, Dental, Vision, 401K
Reporting to the VP of Marketing, the Bruce Brand Director plays a pivotal role in shaping and executing the overall brand strategy of the Bruce brand. This senior leadership position requires a dynamic and strategic thinker and doer, with a deep understanding of branding, marketing, and consumer behavior targeting the Pro's and DIY market. The Brand Director is responsible for driving brand growth, enhancing brand equity, and ensuring brand consistency across all touchpoints. This role requires a visionary leader who can create content, and lead cross-functional teams to deliver on the brand's promise and objectives. Travel will be required occasionally.
JOB DUTIES:
- Develop and execute a comprehensive brand strategy that aligns with the company's overall goals and objectives.
- Define and refine the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors.
- Oversee the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice.
- Lead the creation of integrated marketing plan and campaigns that effectively communicate the brand's message and drive brand awareness and engagement.
- Research and identify key audiences and audience attributes for effective targeting for our marketing efforts. Build a connections framework for target audiences to nurture consumer demand and conversion.
- Monitor and manage brand equity, track brand health metrics and implement strategies to enhance brand perception and loyalty.
- Identify product category line extensions of the Bruce brand, to complementary categories, collaborate in the business plan and negotiations with suppliers/partners, and lead the implement the launches.
- Develop content strategies, identify influencers and other media opportunities
- Lead marketing specialists, web creators, graphics teams and external agencies in the implementation of the marketing campaigns
- Collaborate closely with other departments such as product development, sales, and customer service to ensure alignment with the brand strategy.
- Conduct market research to stay updated on industry trends, consumer preferences, and competitive landscape, using insights to inform brand decisions.
- Develop and manage the brand budget, allocating resources effectively to achieve brand goals.
- Establish and track key performance indicators (KPIs) to measure the success of branding initiatives and make data-driven decisions.
JOB QUALIFICATIONS:
- Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
- Proven experience (7+ years) in brand management, with a track record of successfully developing and executing brand strategies.
- Strong leadership and team management skills, with experience leading cross-functional teams.
- Exceptional communication and interpersonal skills, with the ability to inspire and influence others.
- Analytical mindset with the ability to use data and market research to inform branding decisions.
- Creative thinker with a keen eye for design and branding aesthetics.
- Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
- A passion for brand-building and a deep understanding of consumer behavior in the building products category and marketing to the Pro/trades and DIY.
- Exceptional project management skills and the ability to meet deadlines and deliver results.
PHYSICAL DEMANDS:
- Occasionally push, pull, carry, and lift 20 - 50lbs.
- Occasionally will be walking, standing, stretching, bending, stooping, twisting, reaching, grasping and repetitive movements
- Frequently will talk, hear, read, write
MENTAL DEMANDS:
- Think analytically
- Make decisions
- Develop options and implement solutions
- Work with a team
- Maintain regular and punctual attendance (consistent with ADA and/or FMLA)
- Attention to detail
- Communicate effectively
- Multitask in a fast-paced environment
- Work with a Sense of Urgency
AHF PRODUCTS:
AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph®, Emily Morrow Home®, tmbr®, Crossville®, and Crossville Studios®. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract®, Armstrong Flooring, Parterre®, Crossville® and Crossville Studios®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
