Digital Marketing Strategy Manager (Marketing)

Job Classification:

Marketing & Communications - Marketing

Digital Marketing Strategy Manager

Overview:
The Digital Marketing Strategy Manager will support the Association/Affinity Group Insurance business and be responsible for the development and implementation of digital initiatives, particularly surrounding web/social content and online conversion. The successful candidate will develop revenue-driving digital strategies informed by user insights and engagement data, collaborating with creative and production teams to create innovative, compelling solutions that holistically fulfill conversion optimization efforts and testing scenarios through connected promotional channels.

Key Responsibilities:

Develop and Execute Marketing Strategies:

• Create and execute client-branded marketing strategies aligned with overarching goals and visions driven by Digital Team Lead.
• Collaborate with internal and external partners and clients to ensure strategies meet business objectives.
• Work with others to develop and present annual marketing plans, business cases, and budgets to supervisors and partners for approval.

Project and Team Management:

• Manage one direct report to develop and execute strategies aligned with the annual marketing plan under the guidance of Digital Team Lead.
• Review project and campaign timelines and marketing materials, manage resources to stay within established SLAs, and ensure the accuracy of materials per legal and compliance requirements.
• Act as the liaison between marketing and account management/client, relaying relevant information and anticipating and mitigating potential internal/external schedule or resource risks.

Analytics and Reporting:

• Partner with analytic teams to gather, analyze, and review results and KPIs.
• Develop and present internal or client reports to inform future projects.

Industry and Market Knowledge:

• Maintain and grow in-depth knowledge about the industry, clients, and market trends.
• Identify opportunities and ensure strategic alignment with tactical execution.

Qualifications:

• Bachelor's degree preferred
• 7+ years of experience in web content/marketing management and online conversion
• Experience with Salesforce Marketing Cloud or similar digital marketing platforms
• Strong analytical skills and the ability to drive execution
• Excellent interpersonal, verbal, and written communication skills; experience managing people preferred
• Proficiency in using analytics tools such as Tableau, Google Analytics, Adobe Analytics, or similar
• Certifications in SFMC and Google Analytics (or similar) a plus
• Customer Experience (CX) training/experience preferred
• Proficiency in using project management tools a plus (e.g., Workfront, Trello, Smartsheet)
• Familiarity with the insurance industry a plus, especially within the Association/Affinity space, and regulations and compliance requirements

What we offer you:

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $118,700.00 to $176,600.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.

• Market competitive base salaries, with a yearly bonus potential at every level. 

• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave. 

• 401(k) plan with company match (up to 4%). 

• Company-funded pension plan. 

• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs. 

• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.  

• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.  

• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service. 

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.